Smarty Pants

These videos are a celebration of the joyful energy that radiates from the SmartyPants brand. There’s a defiant spirit to demanding health and happiness and we owned that spirit bringing the audience along for the ride.

“This video is about the feeling of togetherness as we see all walks of life, young and old, all shapes, sizes, cultures, and creeds weaving a web of togetherness that everyone can recognize. ”

We got to experiment and have fun on these videos, bringing the idea of nutrients to life….

…And showcase the important work Smarty Pants does with Vitamin Angels.

Director of Photography: Yuki Noguchi
Production Designer: Caitlin Williams
Costume Designer: Vanessa Gonzalez
Sound: Patrick Joyner
Assistant Director: Jordan Little
Production Company: Sawhorse